The recent Microsoft partner programs & technology roadmaps released throughout July 2007 makes it very clear that the software giant is getting serious towards Small & Medium Businesses. The latest version of Office 2007, Vista & Dynamics show Microsoft’s integrated approach for building stronger enterprise IT infrastructure while the new pricing & partner program makes it really competitive in the market with its network of a few thousand partners.
The Small & Medium Business houses are increasingly gaining maturity in their business operations and becoming more & more concerned towards customer satisfaction, loyalty & acquisition. But the IT budget, infrastructure and staffing have always been a hurdle for the SMB companies. With Microsoft’s new partner program and pricing, Microsoft has extended its services to the Small & Medium Businesses not only with a justified budget but also with a suitable infrastructural solution.
The newly introduced Multi-Tenant architecture of Microsoft Dynamics CRM takes it one step closer to the SMB’s as the application can be hosted on either the Partner Systems or the Client System and is also hosted by Microsoft itself. This is truly a Software-as-a-Service approach for the growing number of SMB’s interested in enterprise solution within a reasonable budget. The real value of Microsoft’s technology solution & Multi-Tenancy approach reaches SMB’s of any size or industry.
Apart from the benefits of Dynamics CRM, the extended partner program goes a long way in the adoption, integration, deployment & support of SMB’s. Having the largest partner network program, Microsoft shows strong commitment towards its clients. Moreover, the flexibility of the Multi-Tenant program, seamless upgrading & other Microsoft Software Integration are the key features of Microsoft Dynamics CRM which will definitely differentiate them in the market.
Understanding the similarities and differences between SMB needs was the key drive for Microsoft Dynamics CRM. And they did it smartly with the right solution, through the most suitable infrastructure and distributed it widely with the Microsoft partner program. A nicely tailored CRM solution for the emerging SMB’s of today.
Tuesday, August 21, 2007
Microsoft CRM for SMB : A Path to Business Success
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2 Comments:
Great information, it is very helpful to know CRM can be SAAS for SMB market. Is it possible to know the minimum number of seats a SBS has to have to use CRM as a SAAS and what value will be added to a general accounting firm?
Hello. My Name is Takuya Sato, Marketing, Synesis Dynamics.
Thank you for giving us a good question. The minimum number of seats is depend on the each business model of Microsoft Partner. And for an accounting firm, you can plan marketing for new leads, review sales forcast, and track project revenue.
As for detail, please contact me.
Thank you.
Takuya Sato
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